The outsourcing concept is well established in the modern corporate world. We all know that such functions as finance or marketing can, and even should, be given to external professionals. However, with the R&D function things are more complicated. Many people consider R&D to be the heart of the company. But how can you outsource your heart?

Let’s turn back to the business terms, what exactly stops companies from using outsourcing services for their R&D departments? How does outsourcing work in the field of R&D in general? When should we use it, and what are the possible pitfalls? …


We study innovations both in theory and in practice. The more we explore, the more we see that the approach “all or nothing” does not work. Achieving the result at any cost does not add value to a product, but rather hinders sustainable development in the future. Now it is important not only to create a good product or service but also to do it consciously, without burning out in the process. The development of mindfulness skills can help with this.

The topic of mindfulness has recently become very popular. However, it is usually considered only on a personal level…


As we all know, a good product or service begins with user research, with understanding the desires and needs of the future users. The user-oriented approach has long been at the heart of the development of new products. However, like any other approach, it evolves through time. Thus, now we are talking not just about focusing on users, but about focusing on people in general. …


Over the past year, most of the innovations have been aimed at combating the pandemic. The coronavirus has uncovered existing problems in national health systems and accelerated digitalization. In a crisis situation, the leaders of the countries were forced to make decisions based on incomplete and often inaccurate data. Therefore, the question of a faster and better exchange of medical data has become acute. The moment has come when all players in the healthcare system are aware of the current challenges and are ready to move towards smart medicine.

The pandemic has dramatically accelerated the development of healthcare technologies such…


A good team is a vital element when working, whether in a big organization or a small startup. Any idea or project begins with a person, or rather when the right people meet at the right moment, which leads to a fruitful discussion. Therefore, human resources are one of the most crucial resources for any company, including innovative ones. Today we talk with Julia Ermolaeva, an experienced HR professional. About how to assemble a professional team, what role an HR specialist plays in this process, and current HR trends.


Today, when everything has already been written and said, the most valuable thing that remains is the personal human experience. Whatever we do, we can always find a lot of information on this topic on the Internet: some tutorials, guides, and even special courses. But none of this can ever replace stories and experiences of real people. The best way to learn something is by interacting with people.

At SAMSONOWA & Partners we usually work together with clients and help them bring new products to the market. Developing innovative solutions always includes user experience. Literally, we have to focus on…


People tell stories from ancient times, using different tools. At first there were drawings on stones, then words, intonations, and gestures appeared. Stories are everywhere: we tell them to our friends, read them in books, watch them in movies. We love stories, we remember them, and we want to share them with others.

Today we are going to look at the stories from a business perspective. When we hear a product presentation or an investment pitch, we come across stories without noticing it. So, how can stories help us develop new ideas, promote products, and increase sales?

The history of stories

The ability to…


The further we look into the future, the more difficult it is to predict it and prepare for it. But its uncertainty and variability make it so interesting for us. Which technologies will become popular? Which industries will continue to develop, and which will completely transform? How do we know what to focus on right now not to lose money? Such questions raise our curiosity, we want to look ahead and find out what’s next. There are various tools and techniques that can help us explore and form the future. …


“The only way to win is to learn faster than anyone else.”

– Eric Ries, author of The Lean Startup

The “learn first then work” approach is long gone. Companies now understand that investment in employee training pays off in the long run. Why is corporate training becoming a business priority? What modern educational tools and approaches are used in the international market? How to create an environment where learning and development will be the core value?

Training trending

Over the past few years, personnel training and development have become one of the top priorities for companies around the world [1]. Corporate…


Nowadays, probably every company has heard about innovations and has tried to introduce them. Innovations have become a huge part of our lives. However, with constant development even innovative ideas and approaches become obsolete. Therefore, we need to develop approaches to working with innovations, developing and implementing them. We should experiment not only with end products but also with the business models and development processes. And this is where the open innovation model comes in handy. …

SAMSONOWA & Partners

We are an international consultancy firm, focused on improving the efficiency and effectiveness of innovation and R&D models. For more info: www.samsonowa.com

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