Out of all the corporate functions of modern business, R&D is probably the most unpredictable one. On the one hand, everyone understands that there is no progress without constant research and development, this function moves the company forward. …

The outsourcing concept is well established in the modern corporate world. We all know that such functions as finance or marketing can, and even should, be given to external professionals. However, with the R&D function things are more complicated. Many people consider R&D to be the heart of the company…

We study innovations both in theory and in practice. The more we explore, the more we see that the approach “all or nothing” does not work. Achieving the result at any cost does not add value to a product, but rather hinders sustainable development in the future. Now it is…

As we all know, a good product or service begins with user research, with understanding the desires and needs of the future users. The user-oriented approach has long been at the heart of the development of new products. However, like any other approach, it evolves through time. Thus, now we…

Over the past year, most of the innovations have been aimed at combating the pandemic. The coronavirus has uncovered existing problems in national health systems and accelerated digitalization. In a crisis situation, the leaders of the countries were forced to make decisions based on incomplete and often inaccurate data. Therefore…

A good team is a vital element when working, whether in a big organization or a small startup. Any idea or project begins with a person, or rather when the right people meet at the right moment, which leads to a fruitful discussion. Therefore, human resources are one of the…

Today, when everything has already been written and said, the most valuable thing that remains is the personal human experience. Whatever we do, we can always find a lot of information on this topic on the Internet: some tutorials, guides, and even special courses. But none of this can ever…

People tell stories from ancient times, using different tools. At first there were drawings on stones, then words, intonations, and gestures appeared. Stories are everywhere: we tell them to our friends, read them in books, watch them in movies. …

SAMSONOWA & Partners

We are an international consultancy firm, focused on improving the efficiency and effectiveness of innovation and R&D models. For more info: www.samsonowa.com

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store